By
Jennifer James
Recently, I have been giving
tips to a mom about some of the syndication
secrets I use for brand awareness of my blog.
There are several syndication services on
the Web that will get your blog syndicated
on huge media outlets. Here are a few I have
successfully used and that bring traffic to
my site. But better than traffic, these
services allow me to see my name and blog on
sites like CNN and iVillage and allow me to
sit alongside the big boys
and girls
of blogging.
Blogburst
I was
fortunate enough to join
Blogburst
last year when they first came on the Web
scene.
Blogburst
has partnered with major media outlets like
Reuters, USA Today and Gannett and packages
content from individual bloggers for editors
of media sites to publish on a daily basis.
Media sites love blog content because it
provides fresh news and opinions every day
and it gives their readers new perspectives
to read from a variety of bloggers around
the world.
Here's how
it works for you: Your blog content,
if it is picked up by
Blogburst
and the editors of the media sites, will be
seen on some of the biggest publishers on
the Net in its entirety. Plus, there is a
direct link back to your blog should any
readers want to learn more about you and
your writing.
Sphere
A few of my blog posts have been picked up
by
Sphere and syndicated on CNN recently.
Sphere's technology detects blog posts
that discuss a specific article and then
links them to their partnered media outlets
like CNN, Time.com and the
WashingtonPost.com based on the semantics of
the blogger's post. If you do this, make
sure you link to the article and talk about
the content of the article because simply
linking to the article like
Technorati required on the
WashingtonPost.com a year ago won't suffice.
Sphere's technology searches for content,
not links alone.
Here's how
it works for you: Getting syndicated
by Sphere and Blogburst typically will not
garner you a whole lot of traffic. But, it
will get your blog out there where new
people can read your writing besides your
regulars.
Let us know
if these syndication tips worked for you.
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