In the Motherhood - Coming March 26 on ABC
Friday, February 27, 2009
I have to admit, I'm a little excited about In the Motherhood, ABC's upcoming comedy about, you guessed it, motherhood. ABC and the show's producers are putting a different twist on the show by allowing real mothers to share their stories and their experiences may actually wind up woven into an episode. Pretty cool.
I've been watching some of the In the Motherhood clips for months, but now that I've noticed a huge ad push on the major mom blogs I've decided to take a look again. The show looks promising and I can't wait to watch it even though I don't have a TV. Wait. That might be a problem unless, of course, ABC runs the show online as well. One can hope.
Note: This post was written solely due to my interest in In the Motherhood. I wasn't pitched and definitely not paid for this mention. I'm simply interested to see how this show will turn out.
On the Net: http://itm.abc.go.com
posted by The Mom Salon Editors @ 10:08 PM,
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Workouts in a NY Minute
Monday, January 19, 2009
"What if I really don't have a whole hour to spare for working out?" As the creator of "No Excuse" training, David Kirsch worked with Weight Watchers to answer this often-asked question. The answer? Workouts in a NY Minute.Squeezing in your 10's
If you are too busy for a complete workout, make a commitment to doing at least one 10-minute workout per day. Ideally, you should do three or four of them, splitting up your sessions as time permits, at least, three days a week. With the Express Workouts, the routines are broken down into body parts -- often combining things like butt, thighs and hip or an overall cardio sculpting mini-session -- just enough to get the heart pumping and the muscles softly singing as you sumo lunge, plie squat, and crab race your way to a new you!
For more information or to see Express Workout videos, please visit www.weightwatchers.com.
Labels: health, moms, tips, women
posted by The Mom Salon Editors @ 12:00 AM,
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Beautify Your Heart: Tips to Protect Your Heart Health
February is Heart Health Month and Metamucil and Women's Health have partnered to encourage you to get your cholesterol screening and learn healthy habits for a beautiful heart.The partnership is called the Beautify Your Heart program and is aiming to reach 100,000 women to get their cholesterol screened and will also donate $100,000 to WomenHeart to help fund heart disease education and patient advocacy programs. "Desperate Housewives" star and heart health advocate Brenda Strong was the first of 100,000 women to get screened.
You can visit www.BeautifyYourHeart.com to:
- Pledge to get a cholesterol screening
- Find a cholesterol screening location in your area
- Learn heart healthy lifestyle tips and recipes
- Enter the "Beautify Your Heart" sweepstakes for a chance to win a heart makeover getaway for you and your friends
On the Net: www.BeautifyYourHeart.com
Labels: health, sites, tips, women
posted by The Mom Salon Editors @ 12:00 AM,
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Resolutions You MUST Keep This Year
Sunday, January 18, 2009
The ball has dropped in Times Square, confetti has been swept from the streets and now countless American's have begun to act on their New Year's Resolutions. While changing up your look and getting in better physical shape often top people's lists, more attention should be paid to your internal health -- specifically your heart. "I find people get overwhelmed, thinking that getting better heart health is an impossible task," states Dr. Jack Flyer of CardioCare, a Washington DC practice focusing on preventative care. "It's the minor changes that make a huge difference."Dr. Flyer offers these easy to keep resolutions:
1) I will get to know my heart. If I do not have a cardiologist, I will ask my primary care physician for a referral in the area. By going in to get screened I will have a better understanding of my risks and what I need to change or improve on in the upcoming year.
2) I will make exercise a part of my daily life. The reports suggest that the 30 minutes of exercise can be cumulative, routine activities in the workplace or home lift that involve 10-minute bursts of moderate activity (a 10 minute walking errand or 10 minutes of working in the yard would apply) that total 30 minutes would be adequate.
3) I will get at least 8 hours of sleep a night knowing that statistics show that people who slept for less than 7.5 hours each night were more likely to suffer a heart attack or stroke or die of cardiac arrest over a 4-year period of time.
4) I will treat myself -- in moderation. Dark chocolate and red wine both contain antioxidants and flavanoids that help relax blood pressure, lower the risk of blood clots, raise HDL (good cholesterol) and lower LDL (bad cholesterol).
5) I will watch for warning signs and when I think there is a problem, rather than ignoring it, I will get to a doctor.
Following these simple and easy to keep resolutions ensures that you and your family have a heart healthy year -- with many more to follow.
Labels: health, resolutions, women
posted by The Mom Salon Editors @ 5:45 PM,
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More Magazine Happiness: Hybrid Mom's Winter Issue
Wednesday, December 31, 2008
Sometimes I have to pinch myself because of all of the fabulous companies I work for and work with. One of those companies is Hybrid Mom where I work as their web director. It's amazing to me to see how far they have come from the time I started working for them in January of this year. Hybrid Mom is now in over 350 Barnes and Nobles stores across the country and their covers are gorgeous. And, if I am not mistaken, their winter issue has their first celebrity on the cover. Kelly Rutherford talks about the new Hollywood Hot Mom phenomenon. Plus, there is so much more inside that speaks to hybrid moms, those of us who do tons and tons of things, but don't compromise our goals and aspirations. Instead we find a way to do everything and redefine what work means to us.
If you haven't seen an issue of Hybrid Mom you can either subscribe or check out your local Barnes and Nobles location.
- Jennifer James, Editor
On the Net: www.hybridmom.com
Labels: magazines, moms, women
posted by The Mom Salon Editors @ 8:46 AM,
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Magazine Happiness: Boho
Tuesday, December 30, 2008
It is a rare occasion indeed when a magazine leaps from the newsstand and begs me to buy it. With so many women's glossies to choose from -- all with trite celebrities gracing their covers -- I usually just thumb through the first few that catch my eye and call it a day; after all, I'm a Web girl -- who has time to read a print mag? Despite all this, one magazine really spoke to me, even though I still didn't purchase it that day.Have you ever heard of Boho magazine? I hadn't either until I went Christmas shopping and saw it in Waldenbooks. I was instantly drawn to it by the type of paper they use -- very thick, recycled paper -- and the cover was absolutely gorgeous. I'm a sucker for great design. Needless to say, Boho really caught my eye. The editors and designers really did a phenomenal job.
Even with all of the praise I just unleashed on Boho, I still didn't buy it then and haven't ordered a subscription -- yet. When I go to the mall this week I'm going to pick up a copy and if it speaks to me I'll order a subscription. I'll let you know what I think when I pick up a copy.
-Jennifer James, Editor
posted by The Mom Salon Editors @ 9:47 AM,
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Vaseline Clinical Therapy Lotion
Monday, December 29, 2008
I received two bottles of Vaseline's Clinical Therapy Lotion, one that is lightly scented and another that is not scented at all. I have to say, I cannot find a single flaw with this lotion. It goes on smooth with no sign of flaking. The scent is not overpowering in the least, and it doesn't make your skin feel as if it can't breath.
For anyone who has extremely dry skin, the Vaseline Clinical Therapy Lotion will do wonders. While I don't have dry skin myself, I can certainly see how therapeutic it can be for those who suffer with dry skin day in and day out.
Overall, I am very pleased with the lotion and once it runs out, I'll continue to buy it for me and my family.
Speaking of buying the lotion, you can visit www.prescribethenation.com and print out a $1 off coupon for the Vaseline Clinical Therapy Lotion.
-Jennifer James, Editor
Labels: beauty, family, moms, reviews, women
posted by The Mom Salon Editors @ 12:37 AM,
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5 Tips for Navigating Today's Financial Realities
Friday, December 26, 2008
Women face their finances in a completely different way than men. 63% of women currently serve as the "Chief Financial Officer" of their households, meaning they are directly responsible for household spending, family purchases and their families' overal financial health.Women & Co., a financial resource program from Citi, put together five tips to help women better navigate their families' finances in this economic downturn.
- Assess Your Financial Situation: Every woman's financial situation is as unique as she is. It's important to talk with someone who understands your personal situation -- your goals, time frame, and risk tolerance. First, make sure you have a financial support network in place -- including an attorney, accountant, and a financial advisor. If you don't, ask your family and friends for recommendations. Women & Co. found that 72% of women are u
sing a financial advisor for information, guidance, or a second opinion. Remember -- there is no single answer that will work for everyone. Find a plan and support network that works for you. - Plan for 'Time-Out' Periods: Many women take time out from the workforce to care for children, aging parents, or spouses. Often, these time-outs result in reduced retirement savings and Social Security benefits. Meanwhile, with the average life expectancy for women being 80.4 years and that of men being 75.2 years*, 90% of women find themselves outliving their spouse. Women can prepare for the unexpected by maintaining appropriate insurance coverage, and keeping their will, beneficiary designations, and other legal documents up to date. Start saving early, save more, and of course, plan carefully.
- Be a Role Model: Women & Co. found that 85% of women feel they would have been better off if they had known more about finances and investing earlier in life. Make sure your daughters and granddaughters get an early start by talking to them about money and saving now! Women & Co. found that 94% of women today are talking to their daughters about money compared to 52% who discussed money with their own mothers. Money is the #1 topic of discussion between mothers and daughters today, more than drinking, drugs, sex, and politics. Join the conversation! 92% of today's women believe they are positive financial role models for their own daughters. Help raise a more financially educated, powerful, confident generation of women by talking to them about money issues early on.
- Stay Informed: Information is an important component of financial security! 75% of women today consider themselves somewhat to very knowledgeable about finances. Are you one of them? As circumstances change, we need to re-educate ourselves based on whatever new realities we face, in order to make informed financial decisions. Women & Co. found that the top three most important resources for women are: a financial advisor, a spouse or partner, and research. Women also told Women & Co. that hard work and discipline are more important than education and luck when it came to financial success. Continue to seek out trusted sources of information that will provide guidance and tools, as well as the ongoing support you need to work towards your long-term financial goals.
- Clarify Your Financial Goals: Assess where you are now financially by reviewing your net worth, credit score, and cash flow. Ask yourself, "Where do I want to be in 1 year, 5 years, or even 20 years?" Women & Co. found that women are confident about their retirement, with 62% believing their lives in retirement will be better than their mothers'. Work towards your financial goals, including retirement, by reviewing your finances at least once a year and making sure your savings and investment strategies are aligned with your goals.
For more information on Women & Co. visit www.womenandco.com
posted by The Mom Salon Editors @ 12:00 AM,
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The SpringPad Makes Organization Easy
Monday, December 22, 2008

If you are anything like me, you have tried a whole slew of online organizers and have subsequently let them fall by the wayside opting instead to use pen and paper for your organizational needs. As much time as I spend online, from blogging to social networking, you'd think I'd be able to catch onto online organizing like a pro, but that's just not the case. In fact, I have resisted e-organizers at all costs. I do, however, believe I've been sold on one that takes organizing to another level: the SpringPad, a free online organizational tool that is by far the best of its kind I've ever seen or used.
After getting an eye-opening tour of the SpringPad by Spring Partners CEO Jeff Janer and using the SpringPad myself I can personally give it a resounding thumbs-up, especially for busy moms and bloggers like me who need tight organization to make it through the day with all important tasks completed.
- I have set a task I want to share with you. It's set for Tuesday, December, 23, 2008 and says Visit TheMomSalon.com. All you have to do is click the Spring It! link below and it will automatically load into any list you designate so you'll remember to visit TheMomSalon.com tomorrow. Sign up for your SpringPad and give it a whirl.
The SpringPad also has several lists (called springpads) already created that help make your life easier such as a weekly meal planner, a christmas card log, babysitter handbook, and medical tracker among many, many more springpads. With everything the SpringPad offers, it is a great way to get organized in the new year. Plus, it's free, and I love anything that's free!
-Jennifer James, Editor
On the Net: www.springpadit.com
Labels: moms, reviews, sites, tips, women
posted by The Mom Salon Editors @ 12:00 AM,
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Mommy Madness Season 3
Wednesday, December 17, 2008
I like to think of myself of a guru who keeps up with everything the Web has to offer in the mom space, but I must say, I had no idea about the Mommy Madness webisodes on LifetimeTV.com. Guess I'm not a guru after all.
The weekly series "Mommy Madness" stars Angela Hoover, a mom, comedian and part-time bookkeeper who just moved to Vegas with her two small children and lovable husband! I watched nearly all of the archived videos and they are quite funny, light-hearted, and entertaining. Take a look:
-- Jennifer James, Editor
On the Net: www.mylifetime.com/mommy-madness
Labels: moms, parenting, shows, sites, women
posted by The Mom Salon Editors @ 12:00 AM,
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Katie Lee Joel Hosted Holiday Mix & Mingle Event at the Betty Crocker Kitchens
Tuesday, December 16, 2008
It's getting deep into the heart of football showdowns with college bowl games starting on Saturday and the NFL playoffs right around the corner. So, for the countless football parties you'll be hosting you will need an inexpensive, yet tasty snack to stave off rabid football fans.Katie Lee Joel, TV food personality and author of The Comfort Table
"The Original Chex Party Mix was the recipe that I used to make with my grandmother, so it came as no surprise that it was voted as 'America's Favorite,'" says Joel. "I like to make it for game-day parties, but will also give it a little extra kick by adding hot sauce to it."
The Original Chex©Party Mix
Start to Finish: 15 Minutes
3 cups Corn Chex© cereal
3 cups Rice Chex© cereal
3 cups Wheat Chex© cereal
1 cup mixed nuts
1 cup bite-size pretzels
1 cup garlic-flavor bite-size bagel chips or regular-size bagel chips, broken into 1-inch pieces
6 tablespoons butter or margarine
2 tablespoons Worcestershire sauce
1 1/2 teaspoons seasoned salt
3/4 teaspoon garlic powder
1/2 teaspoon onion powder
1. In large microwavable bowl, mix cereals, nuts, pretzels and bagel chips; set aside. In small microwavable bowl, microwave butter uncovered on High about 40 seconds or until melted. Stir in seasonings. Pour over cereal mixture; stir until evenly coated.
2. Microwave uncovered on High 5 to 6 minutes, thoroughly stirring every 2 minutes. Spread on paper towels to cool. Store in airtight container.
24 servings (1/2 cup each)
1 Serving: Calories 140 (Calories from Fat 60); Total Fat 7g (Saturated Fat 2.5g, Trans Fat 0g); Cholesterol 10mg; Sodium 280mg; Total Carbohydrate 16g (Dietary Fiber 1g); Protein 3g% Daily Value: Vitamin A 6%; Vitamin C 2%; Calcium 6%; Iron 30%; Vitamin D 4%; Folic Acid 30%
Exchanges: 1 Starch, 1 1/2 Fat
Carbohydrate Choices: 1
2008 © and ©/TM of General Mills
Photo CRedit: Jonnette
Labels: celebs, family, holidays, tips, women
posted by The Mom Salon Editors @ 12:00 AM,
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Nine Bird Publishing Helps Create Unforgettable Moments
Sunday, December 14, 2008
If you are anything like me you read a lot of mom blogs and probably have noticed a slew of companies that offer photo cards for the holidays. Photo cards do indeed m
ake perfect holiday gifts especially for distant relatives you don't get to see as much as you'd like. There is a company I think you should definitely take a look at this holiday season: Nine Bird Publishing. I am sitting here holding samples of their work and I can sum up the quality of the cards in one word: impeccable. The photos are crisp, flawless, and clear and the original designs are delightful.

Although the holidays are quickly approaching there is still time to get your photo cards complete and sent out to relatives. You can print your photo cards from Nine Bird Publishing at Sam's Club Digital Photo Center by visiting www.samsclub.com/photo. In addition, you can print photo cards for other occasions as well such as Kwanzaa, New Year's, Valentine's Day, and for weddings.
On the Net: www.ninebirdpublishers.com
Labels: children, holidays, parenting, women
posted by The Mom Salon Editors @ 12:52 AM,
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The Oral-B Triumph With SmartGuide Technology: The Best Toothbrush I've Ever Used
Wednesday, December 10, 2008
This morning I brushed my teeth with the best toothbrush I've ever used in my life. It's the Oral-B Triumph 9900 Toothbrush with Smart GuideFirst, the Triumph 9900 has four modes that you can use to brush your teeth: clean, sensitive, massage, and polish, and promises that you will see whiter results in 21 days. After one cleaning I can already see a difference. The Triumph will also alert you if you are applying too much pressure on your gums in order to prevent from causing gum recession.
What makes the Triumph extraordinary, however, is its Smart Guide Technology. Along with your toothbrush comes a timer that shows not only the current time, but also acts as a wireless remote that detects when you begin brushing your teeth and starts a two-minute countdown to make sure you do a sufficient brushing job. The timer also breaks the two minutes into 30-seconds for each quadrant of your mouth and when the two minutes are up it flashes a huge smiley face telling you you're done.
The Oral-B Triumph retails for $169.99. Click here to see a short commercial about how the Oral-B Triumph 9900 works.
-- Jennifer James, Editor
On the Net: OralB.com
Buy the Oral-B Triumph 9900 Toothbrush with Smart Guide
Labels: reviews, technology, tips, women
posted by The Mom Salon Editors @ 2:22 PM,
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Writing Reflections
Sunday, December 7, 2008
When you're looking for a thoughtful gift for that special friend of relative this holiday season it may be nice to give them blank pages upon which they can scribble their innermost thoughts, plans for their future, or reflect upon that which they are thankful. I found this beautiful notebook from Nataka Joy that will inspire anyone to start writing. $13.50Labels: gifts, holidays, women
posted by The Mom Salon Editors @ 9:06 PM,
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Ana Tsarev Gallery Exhibit in SOHO
Sunday, November 30, 2008
Giving your children a deep sense of art or going gallery-hopping with your best girlfriends are two of the greatest things you can do in life. It's the little things that render life meaningful. Art, in some form, is most always at the root of beauty and happiness.At the New Gallery on West 57th Street in New York City, Ana Tsarev's first ever art exhibit, Journey of Discovery, will be held until February 20, 2009.
Zarev's vibrant paintings are concerned with both historic and present day rituals, traditions, and daily life. Journey of Discovery features works depicting the beauty of daily life in a wide range of scenes from the flower markets and rice fields of Southeast Asia to traditional dances of West African tribes; from Japanese kabuki and tea ceremonies to life along China's riverfront.
On the Net: www.anatzarev.com
Labels: art, moms, parenting, women
posted by The Mom Salon Editors @ 10:52 PM,
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5 Tips for Shopping Safely Online
Tomorrow is Cyber Monday! Savings and sales will abound at e-stores all over the Net. When you're shopping online make sure to exert caution as you're making your online purchases. Here are some helpful tips from our friends at McAfee.1. Do your homework
- Take time to research the Web site -- are they legitimate, do they have a customer service number or email, correspond/contact them before making a purcha
se. - Read the Web site's Privacy Policy to learn their policy on sharing your information with others.
- A good e-tailer will permit you to return items and get a full and immediate refund without having to jump through a lot of hoops.
- You are protected by the law and liable only for $50 if your credit-card number is stolen and used.
- With credit cards, you can dispute fraudulent charges and by law your liability is limited. But with debit cards, the money comes directly out of your account and getting the cash back can be difficult.
- Encryption is key to secure Internet purchases. Secure sites have a key or closed locked displayed in the Web browser.
- Another way to know if a site is secure is by checking the URL address. It should begin with https://, not just http://.
- Also, check look out for Web sites which are certified for security. Though no company can guarantee 100% safety, McAfee SECURE Trust Mark will give consumers the best chance of never having their personal data stolen when shopping online. We are daily scanning and testing for more than 10,000 vulnerabilities and have done 20 million scans to date.
4. Make sure your PC has comprehensive security software
- Consumers should make sure they have up-to-date, comprehensive security software like before they do any online shopping. This will greatly reduce the risk of contracting a virus or some other form of malware and help them avoid identity theft at dangerous Web sites. Two examples are McAfee Internet Security Suite or McAfee Total Protection.
- Ensure that that the charge on your credit card matches what you agreed to pay. And while you're at it, check your package as soon as it arrives to make sure you received everything you are being charged for.
Finally, remember to make McAfee's free online search tool, SiteAdvisor.com your first stop when searching for gifts this season. SiteAdvisor's easy-to-use green, yellow and red ratings will ensure your online shopping experience is safe and secure.
Labels: bloggers, sites, tips, women
posted by The Mom Salon Editors @ 11:30 AM,
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Election Night Results
Tuesday, October 28, 2008
We're not sure which TV station you'll be watching on election night next week whether it is Fox News or CNN, or another, but there is one site where you can get bipartisan election results for the national and state levels.The National Conference of State Legislatures (NCSL) is your most comprehensive source on election night. Just hours after the polls close across the country, NCSL's experts will have an analysis of party control, the ballot issues that passed or failed and trends in the states.
Here is where you can find the latest NCSL news and results on election night:
NCSL Election Battle Ground Headquarters - Election night headquarters will be at NCSL's office in Denver.

StateVote 2008 - The official NCSL election night website. StateVote contains the most detailed analysis on the 44 legislative elections and 153 ballot measures. Throughout election night, NCSL analysts will update this page with the latest results from across the nation.
The Thicket at State Legislatures Magazine - NCSL's elections experts will post periodic updates on our blog for both state legislative contests and ballot measures.
Twitter: NCSLCOMM - Our elections team will use Twitter to send the latest news on election night.
On the Net: www.ncsl.org
posted by The Mom Salon Editors @ 1:23 AM,
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Sara Lee Creates Returnships -- So Smart!
Friday, October 24, 2008

ee has created an internship-like opportunity for experienced mid-career professionals to re-enter the workforce following an extended leave. Sara Lee's CEO, Brenda Barnes created the program; she has her own unique return-to-work story, having left PepsiCo North America as CEO in order to raise a family before being tapped by Sara Lee.Program Objective
The Returnships @ Sara Lee (SM) program is designed to attract experienced mid-career individuals who have been out of the workforce for a number of years and who are interested in returning. Sara Lee believe this is a largely unrealized potential pool of talent; a pool consistent with our consumer profile.
Designed as internships for experienced professionals, Returnships allow candidates to re-engage with the corporate world through flexible, meaningful work and to "test the waters" prior to exploring permanent -- not necessarily full-time -- roles.
Candidate Profile
Candidates should possess the following qualifications
Education
Minimum BA or BS; advanced degree desired but not required
Years experience
Minimum 5 -- 10 years professional experience; Likely 3+ years out of the workforce
Career level
Mid-level professional in functions/roles such as marketing, sales, human resources, legal, finance, operations, ta
x, treasury, internal audit, ITInterest
Initial 4 - 6 month "Returnships" with interest in potential permanent (possibly flex/not full-time) position; Minimum 20 hours per week for four to six months
Additional Leadership Experience
Not-for-profit, community, school, etc. leadership roles desired but not required
On the Net: www.saralee.com
posted by The Mom Salon Editors @ 8:33 AM,
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Absolutely Love This: B's Purses
Sunday, October 19, 2008
Many of you have probably already heard about B's Purses as they have been featured on Rachel Ray and The View and many, many other media outlets, but since I don't watch television, B's Purses are all new to me. Even though I've only learned about them, I'm just as enthusiastic about them as countless women are across the country.Here's the rundown: If you are looking for a baby bag that has personality and is fashionable instead of frumpy and only functional, you should definitely check out bspurses.com. On bspurses.com you can customize your very own baby bag, the Scottsdale, by choosing the fabric (inside and out), handle, piping, monogramming (her name or the baby's), plastic liner, and label to fit any style, stroller, or accessory.
I love that you can design your very own purse that matches your tastes and fashion style. How many of you had a run-of-the-mill baby bag from a big baby department store? I did. Bor.ing!
B's Purses -- a company started by three savvy mom entrepreneurs -- does not simply sell baby bags, though. They sell all types of purses and bags from coin purses to get this, luggage, and each piece is customizable to your taste with a plethora of fabrics to choose from. And women are getting in on the popularity of B's Purses by becoming reps and hosting Purse Parties in their home. How innovative is that? I watched the whole video of how to become a rep. Tempting. Check it out!
-- Jennifer James, Editor
posted by The Mom Salon Editors @ 11:48 PM,
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Survival Tips for Couples in Hard Economic Times
Tuesday, October 7, 2008
Hard economic times put a heaven burden on couples. When money is tight, people get tense and agitated because bills can't be paid and families have to cut back on little luxuries they are accustomed to. Josh Klapow, Ph.D, Associate Professor at the University of Alabama at Birmingham suggests these tips for couples who are facing the money burden.1. Keep a cool head. "When your emotions are high - be it anger, sadness, frustration - thoughts get cloudy. Relax, breathe, wait 2-10 minutes then start to talk," Klapow said.
2. Start easy. Arguments often start because of a critical remark or an angry tone. "Try to bring up problems and mistakes gently and without blame," he said.
3. Don't assume. "Talk about your feelings, not what you think your spouse or partner is feeling. Describe your feelings in first person with 'I' and explain why," Klapow said.
4. Think then speak. "The goal of the conversation should be to problem-solve, not to win. Remember, once the words are out you cannot take them back," he said.
5. Repair and recover. "Don't let the discussion get out of control. End on a positive, or at least neutral, note. Lean on patience, change the topic or offer a positive comment to let the other person know you're part of the same team," Klapow said.
posted by The Mom Salon Editors @ 12:46 PM,
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Marketing to Mom Bloggers
Friday, October 3, 2008
Over the past few months we've noticed that mom bloggers have been heavily on the minds of marketers and PR people. Everyone wants to get into the mom blog space and utilize us to spread the message about their product. In all honesty, that's what we do best. We talk about the products we love and rave about the products we think other mothers will love and find useful as well. Moms are inherently wired to talk, just ask our husbands. When we learn about a new product or service, we spread the wealth of information because that's how we're wired to think. Plus, let's not kid around, we want to be the ones to spread the news, we want to be the influencers and the brand ambassadors.
That said, there is a specific way to approach us. Keep in mind that a great many of us receive countless pitches each day. Don't underestimate us when we say this. Our inboxes are filled to the brim with press releases, so your pitch has to resonate and cause us to remember it. Little things help us remember products like an astute PR rep who addresses us by our first name instead of simply 'Hello" or "Hi, there". Plus, PR people must follow up on their pitches, but the follow-ups need to be well-timed. Don't follow up the next day with this: "Any interest?" Most of us will chuck that email right in the trash. And finally, we know it will take some time, but take a moment to learn about our blogs. Personalized pitches tend to be effective. Avoid peppering a pitch with BS like saying, "I just love your blog" when it's clear you just stumbled across it for the first time. Mom bloggers can smell PR BS a mile away. Believe us when we say that.
Labels: bloggers, blogging, moms, women
posted by The Mom Salon Editors @ 2:48 AM,
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Get a Wake-Up Call From Ellen
Tuesday, September 30, 2008
Ellen Degeneres and One a Day have teamed up to remind women how important it is to schedule your annual mammogram. In a creative push to educate women about breast cancer prevention you can go to OneaDay.com and have a free personalized phone call from Ellen DeGeneres sent to their friends and loved ones to advise them about the simple things they can do to help support their own breast health. I scheduled a call for my mom. In fact, she received hers this morning and called to say how "cool" is was. Here's how it works:-Jennifer James, TMS Founder
Labels: causes, moms, sites, women
posted by The Mom Salon Editors @ 9:19 AM,
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Click to Empower Victims of Domestic Violence: You Can Make a Difference
Monday, September 29, 2008

It is amazing to us how rampant domestic violence is in America's homes. One in four women have experienced domestic violence in their lifetime. Women and mothers, in particular, are oftentimes scared to death to break away from violent husbands and boyfriends and instead opt for more abuse in order to keep their home life "stable" for the children.
llstate agencies across the country will collect nearly new purses and professional bags now through October 3. The donated items will be distributed to domestic violence survivors and women in need to outfit them with confidence they enter or re-enter the workforce and get back on their feet financially.Visit http://www.clicktoempower.org/ to learn more about what you can do to help yourself if you are in a domestic violence situation or help a gal pal. There you can also enter to win an Onna Ehrlich designer purse donated by Anna Ortiz.
Labels: causes, moms, sites, women
posted by The Mom Salon Editors @ 12:00 AM,
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