Marketing to Mom Bloggers
Friday, October 3, 2008
Over the past few months we've noticed that mom bloggers have been heavily on the minds of marketers and PR people. Everyone wants to get into the mom blog space and utilize us to spread the message about their product. In all honesty, that's what we do best. We talk about the products we love and rave about the products we think other mothers will love and find useful as well. Moms are inherently wired to talk, just ask our husbands. When we learn about a new product or service, we spread the wealth of information because that's how we're wired to think. Plus, let's not kid around, we want to be the ones to spread the news, we want to be the influencers and the brand ambassadors.
That said, there is a specific way to approach us. Keep in mind that a great many of us receive countless pitches each day. Don't underestimate us when we say this. Our inboxes are filled to the brim with press releases, so your pitch has to resonate and cause us to remember it. Little things help us remember products like an astute PR rep who addresses us by our first name instead of simply 'Hello" or "Hi, there". Plus, PR people must follow up on their pitches, but the follow-ups need to be well-timed. Don't follow up the next day with this: "Any interest?" Most of us will chuck that email right in the trash. And finally, we know it will take some time, but take a moment to learn about our blogs. Personalized pitches tend to be effective. Avoid peppering a pitch with BS like saying, "I just love your blog" when it's clear you just stumbled across it for the first time. Mom bloggers can smell PR BS a mile away. Believe us when we say that.
Labels: bloggers, blogging, moms, women
posted by The Mom Salon Editors @ 2:48 AM,
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On a Coffee Break
Friday, September 26, 2008
Excuse our dust as we change our blog to cozy fall colors. We'll be back soon with new posts. In the meantime you can enter our latest giveaway where you can win Sothys skin care. Or, visit our social network, Mom Bloggers Club, and join over 1800 mom bloggers who are already there!Here are a couple of mom blogs you might like to visit today.
Raw Mom: This blog is written by moms who only eat raw. If you've ever wanted to get healthier, this blog is a great place to start.
Crabmommy: Crabmommy has a very poignant post about Sarah Palin up today. Everything she wrote we agree with wholeheartedly!
Wendy Piersall of Sparkplugging has written a must-read post: The Five Most Annoying Twitter Usage Trends. Don't get caught doing these :D. Speaking of Twitter, follow Jennifer James, founder of the Mom Bloggers Club. @mombloggersclub
Labels: bloggers, blogging, round-ups
posted by The Mom Salon Editors @ 11:11 AM,
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Do You Consider Yourself An Attention Seeker?
Thursday, September 25, 2008
Did you know that mom bloggers are now considered "attention seekers" by those who categorize social networking users? Yes, mom bloggers are labeled "attention seekers" because we crave attention and comments from others often by posting photos and customizing our profiles (source). OK, we guess that's a pretty fair description of our online habits, but the term doesn't sit well with us. Instead of calling us "attention seekers", maybe we should be called "master networkers" or Type-A social media users", not "attention seekers". It makes us sound so darn vain and like the only reason we blog at all is so people will see us: Look! Look! I'm a mom blogger! We don't think so.
Being a mom blogger is so much more than simply craving comments and wanting PR companies to contact us. It's about creating our own space on the Net, throwing out opinions and finding our voice in the wilderness. Attention Seekers? Nope, but nice try. What do you think?
posted by The Mom Salon Editors @ 8:43 AM,
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Mom Blogs in the News
Wednesday, September 24, 2008
In BrandWeek Seventh Generation talks about how they are using the digital space to tell moms their cleaning products are better then their chemical-laden couterparts. "One of the reasons we chose digital to be the center point of the campaign is because digital is great at doing a lot of things that some of the more traditional mediums aren't," said William Gelner, executive creative director at 180LA. "Young moms watch TV and read magazines, but the one place where they're really involved and deeply engaged is the Web. Especially through mommy blogs."
Also, the New Jersey Star Ledger names Finslippy the most popular New Jersey mom blog.
Labels: bloggers, blogging, moms
posted by The Mom Salon Editors @ 8:42 AM,
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The Mom Salon in the News
Monday, September 22, 2008
Our little spot right here on the Net was featured last week in Springfield, Illinois' The State Journal Register. The article is about mom blogging (of course) and we were mentioned in the same breath as Work It Mom! and Club Mom. Hello!
Check it out: Meet moms in the blogosphere.
posted by The Mom Salon Editors @ 2:31 PM,
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How to Land a Blogging Job
Monday, September 1, 2008
From our Sister Site: Mom Bloggers ClubOver the past three years I have blogged professionally for magazines and large media Web sites. To some it may seem impossible to actually get paid to blog, but you can do it too as long as you have a goal in mind, writing samples, a determination to get paid to blog, and a positive attitude. Here are four tips to help you land a blogging job.
Labels: blogging
posted by The Mom Salon Editors @ 10:53 AM,
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