Two things all of the super bloggers have in common are they all have the gift of being great writers and they have a firm handle on what they are going to write from day to day. Sure, some of their ideas change from time to time, and their blog posts are never the same, but their overall theme is always solid and that makes for great reading.

No matter what anyone says, there is no equation that all bloggers can use to gain thousands of readers, ad dollars, and the confidence of the media. But if you don't have great content you might as well throw any chance of becoming "big time" out the window. Content is key to any publication and the same holds true for blogs. Great content equals a throng of readers. Plain and simple.

While the "content theory" holds true for the most part, some bloggers use unconventional styles to attract visitors. They may link out to a myriad of different blogs that are in their same genre. Others like staying on top of the news and giving their hard-line opinions and commentary about it. Sill other bloggers are purely political and cover elections and candidates like nobody's business. Some of the biggest and most well-known blogs are --you guessed it, celebrity-driven -- and have gained tens of thousands of readers in a relatively short time and can bask in the glory of blog fame. The one thing all of these bloggers do, though, is choose a theme, identify their niche audience,  and round it all out with great content.

The main point about this lesson is you must decide a theme for your blog and stick to it. A lot of bloggers, including myself, have a tough time with this simple tip because we always have so much to say. But as a blogger for about three years now, I've learned that if you pick a content area and stick to it, readers are more able to follow your writing and can better decide whether they want to become a regular readers, link to your blog, write about your blog and recommend your writing, the highest form of blog flattery.