Marketing to Mom Bloggers
Friday, October 3, 2008
Over the past few months we've noticed that mom bloggers have been heavily on the minds of marketers and PR people. Everyone wants to get into the mom blog space and utilize us to spread the message about their product. In all honesty, that's what we do best. We talk about the products we love and rave about the products we think other mothers will love and find useful as well. Moms are inherently wired to talk, just ask our husbands. When we learn about a new product or service, we spread the wealth of information because that's how we're wired to think. Plus, let's not kid around, we want to be the ones to spread the news, we want to be the influencers and the brand ambassadors.
That said, there is a specific way to approach us. Keep in mind that a great many of us receive countless pitches each day. Don't underestimate us when we say this. Our inboxes are filled to the brim with press releases, so your pitch has to resonate and cause us to remember it. Little things help us remember products like an astute PR rep who addresses us by our first name instead of simply 'Hello" or "Hi, there". Plus, PR people must follow up on their pitches, but the follow-ups need to be well-timed. Don't follow up the next day with this: "Any interest?" Most of us will chuck that email right in the trash. And finally, we know it will take some time, but take a moment to learn about our blogs. Personalized pitches tend to be effective. Avoid peppering a pitch with BS like saying, "I just love your blog" when it's clear you just stumbled across it for the first time. Mom bloggers can smell PR BS a mile away. Believe us when we say that.
Labels: bloggers, blogging, moms, women
posted by The Mom Salon Editors @ 2:48 AM,
